Freshwater Strategy’s Westminster voting-intention poll for City A.M., conducted online from 9 to 11 October 2026 among 1,235 respondents, puts Labour on 29%, Reform UK on 23%, the Conservatives on 22%, the Liberal Democrats on 10% and the Greens on 9%. The original pollster release and data tables are linked as the source.
WESTMINSTER POLL
Freshwater Strategy – 9-11 October 2026
Fieldwork9–11 October 2026
Sample1,235
| Labour | 29% |
|---|---|
| Reform UK | 23% |
| Conservative | 22% |
| Liberal Democrats | 10% |
| Green | 9% |
| Other | 5% |
| SNP | 2% |
Party figures are shown where available in our records, including SNP and Plaid Cymru. A missing entry does not mean zero. Other follows the pollster's published grouping.
Labour led this Freshwater Strategy Westminster voting-intention poll on 29%, followed by Reform UK on 23% and the Conservatives on 22%.
Change since the previous Freshwater Strategy poll
Compared with Freshwater Strategy's previous poll (4–6 September 2026):
| Party | Previous | This poll | Change |
|---|---|---|---|
| Labour | 26% | 29% | +3 |
| Reform UK | 25% | 23% | −2 |
| Conservative | 20% | 22% | +2 |
| Liberal Democrats | 11% | 10% | −1 |
| Green | 11% | 9% | −2 |
| Other | 4% | 5% | +1 |
| SNP | 2% | 2% | – |
Changes are in percentage points. Small movements between polls may reflect sampling variation rather than a sustained change in support.
Other recent Freshwater Strategy polls
For a wider comparison across pollsters, see the UK Decides Poll of Polls.
Source: Original poll publication