POLLSTER DASHBOARD
The organisations represented in the UK Decides Westminster voting-intention database, with their 2026 activity and latest recorded poll.
LATEST BY POLLSTER
Most recent Westminster voting-intention poll recorded for each pollster.
| Pollster | Fieldwork | Con | Lab | LD | Reform | Green | Restore | SNP | Plaid | Other |
|---|---|---|---|---|---|---|---|---|---|---|
| BMG Research | 29 Oct 2026 | 21% | 31% | 8% | 22% | 8% | 5% | 2% | 1% | 1% |
| Deltapoll | 2 Nov 2026 | 23% | 30% | 7% | 25% | 8% | - | 3% | 1% | 4% |
| Find Out Now | 29 Oct 2026 | 21% | 28% | 10% | 20% | 11% | - | 3% | 1% | 6% |
| Focaldata | 10 Mar 2026 | 18% | 20% | 14% | 27% | 13% | 2% | 2% | 1% | 1% |
| Freshwater Strategy | 11 Oct 2026 | 22% | 29% | 10% | 23% | 9% | - | 2% | - | 5% |
| Ipsos | 22 Oct 2026 | 24% | 32% | 9% | 20% | 8% | 3% | 3% | 1% | 0% |
| JL Partners | 11 Aug 2026 | 21% | 28% | 10% | 25% | 9% | - | 0% | 0% | 8% |
| More in Common | 26 Oct 2026 | 24% | 28% | 11% | 23% | 7% | 5% | 2% | 1% | 1% |
| Norstat | 16 Sep 2026 | 22% | 25% | 10% | 22% | 11% | 6% | 3% | 1% | 1% |
| Opinium | 30 Oct 2026 | 20% | 30% | 10% | 22% | 8% | - | 3% | 1% | 5% |
| Survation | 5 Oct 2026 | 19% | 30% | 9% | 24% | 8% | 2% | 2% | 2% | 3% |
| Techne UK | 15 May 2026 | 17% | 17% | 12% | 29% | 16% | 3% | 3% | - | 3% |
| Trajectory | 14 Oct 2026 | 21% | 30% | 10% | 22% | 8% | 6% | 2% | 1% | 1% |
| Verian | 23 Mar 2026 | 18% | 15% | 14% | 25% | 20% | - | 2% | 2% | 5% |
| YouGov | 2 Nov 2026 | 24% | 26% | 11% | 21% | 10% | 3% | 3% | 2% | 1% |
POLLSTER
Latest fieldwork ends 29 October 2026
BMG publishes online Westminster polling alongside public-sector and commercial research. Its releases include weighted party shares and demographic breakdowns, useful for checking how smaller parties are classified. Visit BMG Research website ↗
POLLSTER
Latest fieldwork ends 2 November 2026
Deltapoll was founded by experienced British political researchers. It publishes Westminster voting intention, leadership ratings and election analysis; its tables give more detail than the headline percentage changes. Visit Deltapoll website ↗
POLLSTER
Latest fieldwork ends 29 October 2026
Find Out Now gathers responses from visitors to Pick My Postcode, rather than relying solely on invitations to a conventional online panel. It uses demographic quotas and its own sample-selection methods. Visit Find Out Now website ↗
POLLSTER
Latest fieldwork ends 10 March 2026
Focaldata combines surveys with statistical modelling, including MRP constituency estimates. Its national voting-intention polls and constituency models measure different things and should not be treated as interchangeable. Visit Focaldata website ↗
POLLSTER
Latest fieldwork ends 11 October 2026
Freshwater Strategy is a research and strategic advisory firm with operations in Britain and Australia. It conducts political opinion surveys and research into public policy, business and economic attitudes, with British polling regularly reported in City AM. Visit Freshwater Strategy website ↗
POLLSTER
Latest fieldwork ends 22 October 2026
Ipsos has a long history of British political polling, formerly under the Ipsos MORI name. Its Political Monitor sometimes presents both all-respondent and turnout-filtered voting-intention figures; the headline series matters. Visit Ipsos website ↗
POLLSTER
Latest fieldwork ends 11 August 2026
JL Partners is a political research consultancy founded by James Johnson, a former Downing Street pollster. It conducts voting-intention surveys and research on political leaders, public attitudes and electoral behaviour. Visit JL Partners website ↗
POLLSTER
Latest fieldwork ends 26 October 2026
More in Common studies social divisions and political attitudes as well as voting intention. Its UK polling archive contains detailed tables, and its research frequently examines differences between groups of voters. Visit More in Common website ↗
POLLSTER
Latest fieldwork ends 16 September 2026
Norstat is a European research and data collection company. Its British political polling includes surveys for The Sunday Times, and its UK archive publishes the original tables for national and Scottish polls. Visit Norstat website ↗
POLLSTER
Latest fieldwork ends 30 October 2026
Opinium regularly polls Westminster voting intention, party leaders and political issues. Its political tracking work sits alongside its commercial research, with individual releases and tables providing the figures behind headlines. Visit Opinium website ↗
POLLSTER
Latest fieldwork ends 5 October 2026
Survation runs Westminster polls, constituency surveys and electoral modelling. Its methodology covers online and telephone polling and warns that particular studies can employ different designs. Visit Survation website ↗
POLLSTER
Latest fieldwork ends 15 May 2026
Techne UK publishes political polling with downloadable data tables. Some waves report SNP separately but combine smaller parties under Other, meaning a missing Plaid figure should not be interpreted as zero. Visit Techne UK website ↗
POLLSTER
Latest fieldwork ends 14 October 2026
Trajectory publishes Westminster voting intention alongside its Optimism Index. Its online polling uses quotas and weighting, and releases may distinguish all-adults from likely-voter figures, which can differ materially. Visit Trajectory website ↗
POLLSTER
Latest fieldwork ends 23 March 2026
Verian produces the Britain Barometer using its Public Voice random-sample panel. It studies politics, economic views and social attitudes, with methodology and data tables published for individual editions. Visit Verian website ↗
POLLSTER
Latest fieldwork ends 2 November 2026
YouGov uses an online panel for frequent Westminster polls and political trackers. Its original data tables provide fieldwork, weighting and smaller-party results, which can differ across polling waves. Visit YouGov website ↗
Counts reflect published Westminster voting-intention records currently held by UK Decides for 2026. They measure database activity, not pollster quality. Pollsters publish at different frequencies and may also conduct political research that is not a national Westminster voting-intention poll.